ProfitLogic exists because the AI industry has a credibility problem — too many people selling transformation they've never delivered.
Charles doesn't come from consulting. He comes from building.
Before ProfitLogic, Charles spent years deep in the machinery of AI systems — not writing whitepapers about them, but architecting and deploying them. Autonomous agents. Workflow automation. Agentic systems that run real operations for real businesses.
He's the person who actually reads the documentation, builds the integrations at 2 AM, and won't ship a system until it performs. In an industry full of people who "advise on AI strategy," Charles is the one in the forge, hammering metal into something that works.
That distinction matters. Because when your business depends on an AI system running correctly at 3 AM on a Sunday, you don't want the person who read about it. You want the person who built it.
ProfitLogic started with a simple observation: every business owner Charles talked to had the same problem. They knew AI was important. They'd probably tried ChatGPT. But when it came to actually implementing AI inside their operations — they hit a wall.
The wall wasn't intelligence. These were smart operators running real businesses. The wall was execution.
On one side: enterprise AI firms charging $500K for a 6-month "assessment." On the other: freelancers duct-taping ChatGPT to a Zapier workflow and calling it transformation.
Nothing in the middle. So Charles built what didn't exist.
Every system we build must generate measurable return. If it doesn't make you money or save you money, we don't deploy it.
We make decisions with data, not hype. No shiny object syndrome. Every deployment is justified by the numbers.
In Greek mythology, Talos was a giant bronze automaton built to protect Crete. Tireless and vigilant.
ProfitLogic's internal operations run on a system called TALOS — our own AI-powered operational backbone. It manages our pipeline, coordinates our agents, monitors our systems, and ensures nothing falls through the cracks.
We don't just sell AI implementation. We run on it. Every system we recommend to clients, we've already battle-tested on ourselves. If we wouldn't deploy it in our own operations, we won't deploy it in yours.
You don't get a report. You get working systems deployed inside your business.
No "contact us for a quote" games. Our pricing is public because we respect your time.
Our own operations run on the same AI systems we deploy for clients.
Every system comes with a performance dashboard. If it's not generating ROI, we fix it or kill it.
Charles is involved in every engagement. You're not handed off to a junior associate.
Exactly what you get, what it costs, and how long it takes. Vague promises are for companies that can't deliver specific ones.